The group JYJ (Jaejoong Kim, Yuchun Park, Junsu Kim) has been selected as an honorary ambassador for ‘2012 Korea Brand & Entertainment Expo.
“As the most beloved Korean-Wave star in both Korea and Japan, we look forward (JYJ) to be an icon representing harmony and international exchange of the two countries”, Korea Trade-Investment Promotion Agency (a.k.a. KOTRA) explained.
This 3rd 2012 Korea Brand & Entertainment Expo is scheduled to be held from November 14 to November 16 at Osaka-Intex Exhibition Centre in Japan, in order to boost international business of Korea and Japan. The expo is sponsored by Ministry of Knowledge Economy and Ministry of Culture, Sports and Tourism and conducted by KOTRA and Korea Creative Content Agency.
[Irrelevant parts omitted]
Source: Nate
Translated by:
http://dedicatee.wordpress.com
Shared by: JYJ3
Cjes: JYJ Schedule Update Link
kstar10: JYJ Named PR Ambassadors of Hallyu Expo in Japan Link
Allkpop: JYJ selected as ambassadors for the ’2012 Korea Brand & Entertainment Expo’ Link

This is definitely GREAT news!!!
WOW! Congratulations JYJ! You truly deserve to be honorary ambassadors!!!
Oh my, isn’t it ironic? “to boost international business of Korea and Japan”… but they are “banned” in those two countries, right?
@micky07
I really speechless.
During most acute political tension, everyday protest on street in 3 countries, now push J.Y.J to the front line??!!!!
Goosh , if Jae , Yoochun, Junsu being labeled as pro-japan, THEY will be based by China market.
Real cases are all Taiwan , Malaysia TOP singers, their recent stages being crashed down by angry China fans.
** actually all Asian stars in Great China Region retreated from linking with JP already. Eg. Tony Leung….
And Japan already cut the special econ mechanism with Korea, can attacking Samsung in logistic / micro parts,
why sacrifice J.Y.J in this damn shit ?(pls pardon for my rude language) . Korea on dispute island will final this year end,
and name as their National island Park. What do you want J.Y.J do for their country facing all right wing of JP?
Jae is going to Nanjing on 22nd Oct for FM, the history of Nanjing vs Japan easily stir up by anti ><
and jae's Dr. Jin banned in Japan NOT purely for the copyright matter, this is widely understood.
South Korea , you are that evil functional, while retreating all other idols you push J.Y.J again as shield ???
J.Y.J also good relationship to USA & Europe, why don't you nominate them ?
***guess many other idols trying to wash away JP tide now very happy and relieved. No need to be bashed like
KARA in front of national ppl.
( ***just an opinion, this very ironic nomination at WRONG time)
oh my God, this is scary ><
@beebee3
It is. And i can imagine how many other K-artists now so relieved, smoking & toss a wine with their managers reading this stupxx news ><
@JYJ global listener
So if ever they’ll be ambassadors… JYJ would look like “sacrificial lambs” and would be in the middle of all these disputes between korea, japan and china? and aside from being banned in korea amd japan… There’s also a possibility of JYJ being banned in China if ever they’ll be ambassadors for KBEE?
*sorry, too many questions… i’m not really knowledgable about these countries politics and disputes*
I’d rather look at this in a positive light than put a negative spin on it. yes, political tensions do exist and I understand the concern. but for JYJ and their fans, let’s look at this as something to celebrate. JYJ has a very limited exposure as a MUSICAL group, both in Japan and Korea. but, with this appointment, they’re being acknowledged as influential despite of it.
@micky07
You got the full picture 100% correct.
All aspects, all scenarios , the result is just “all dead” – ” Saving private Ryran ” – by J.Y.J ><
@yuki-onna
hello, i like your positive thinking . Yet fans biz is not show biz.
If such offer that easy & not conflict with China market , suju , would have already got the offer.
Every Korean artists try to shrug off this meaningless Vanity.
Too bad, even lack of exposure doesn’t mean it is worth making a wrong move.
(i m not offensive to JP fans, i appreciate the way for their long term support on J.Y.J)
I completely agree with u! cjes and jyj needa to stop promoting themselves as commercial commodities, but as exclusive goods. Limited broadcast & good money offer shldnt be a reason to anyhow accept events. At this point of time they shldn’t be so innocent and not act prudently.
YES! YES! this is the opportunity and first breakthrough to close the tie and appear in JAPAN as Ambassador for first time after so long!!!
So happy for our JYJ boys. Pray hard that SME will not interfere this time. GOD Be With them.
@Jess Tay,
hello, i m sorry to disappoint you, the regions have to wake up:
For easy reference
http://www.japantoday.com/category/politics/view/azumi-cancels-trip-to-south-korea
I really don’t care about the economy , but J.Y.J doing sacrifice their career do hopeless things for their countries is worthless. Their legal system even not helping them out.
This is bad wrong move.
It’s unwise now for JYJ to accept the appointment as Goodwill Ambassador for the 2012 KBEE.
We Chinese fans are worried for Cjes’s decision now. SK and China are both victims of
Japanese invasions and fascism in the Second World War. And the Japanese government has
never apologized to the two countries from heart like the Germany government did to European
countries. Jgovernment often denied the true history of Japanese crime on
asian countries and has taught Japanese young people false and twisted history. It’s a
public humiliation to Korean and Chinese people. So that’s why we two countries are against
Japanese government. If JYJ and Cjes unwisely accept the mission, I think many Korean and
Chinese patriotic fans will say no to JYJ. It’s a truly dangerous thing for JYJ’s career.We
chinese fans can understand the hardship and blockade that JYJ faces now in SK and JP
market, can comprehend JYJ‘ love for Japanese people and always support these three young
guys against unfair treatment they received from SK and Japanese music industry.We Chinese
don’t hate ordinary Japanese people but hate what the Japanese government did now. The act
of SM’s giving up Japanese market temporarily has gained some hearts of Chinese people and
it’ll be harder for JYJ to market themselves in China if the evil SM gains more influence in
China.SM can easily gain its power in Japanese market if one day the dispute between SK and
Japan faded away.After all SK and Japan are both alliances of USA. But After JYJ does the
mission, JJ, JS and YT will still be boycotted in SK and Japan as long as SM and Avex exist,
will be suspected by its motherland people and will make themselves harder to gain potential
fans in big China area in the future. So, JYJ must consider one thing prudently:they’re
Koreans first, then they are artists.
Daebak~!!!
KBEE please take good care of your honorary ambassador.. hope JYJ will participate in KBEE Japan event. congratz JYJ!!
Let’s see Avex blocking/threatening THAT
so, the event will be held in Japan, right??? good news for the boys especially JJ. he always wanted to go there, right? hehe.
Hope this news is NOT just another smoke to get fans to go and at last min, cancellation due to on going law suit! ALL JYJ fans should just wait for confirmation by CJES first before making any arrangement for Flight & Hotel accommodation & getting any disappointment (if the news is untrue)& if your sole purpose of visit is just for JYJ.
i am wary too. i am tired of them being used and abused for their name. please let it be positive and let them shine in being good representatives for this event.
Yes..thats true..i really hope they didn’t intend to ‘used’ them…the fans are not dumb enough to smell sumthins fishy goin on behind this selection..what for SK choose them to be ambassador to this and that when they cannot do any good for them..? Youuuu SK,got the authority to act but do u really care to stand for their rights as an artist? Please choose SoMeone artist rather than JYJ..what? They are the ‘best’ in SK rite? Sighhhhhh..
Again,really hope anythin unfair events will not be happen in the future with this announcement.
@koreamom
yes, wary and weary, make fans difficult. If mature fans got this feeling, then it is very difficult to maintain younger fandom. I saw younger fandom being very annoyed and upset, if for entertainment, why involved to repeated silly & argument / disappointment.
Many times JYJ fans are positive about these things , the result is the same. I call it an confidence overdraft. It is dangerous.
( my sincere opinion)
If they was selected, i hope they will go to Japan to officiate the ceremony….
Oxymoronic to the fullest of its meaning. JYJ, who is banned in Korea and heavily obstructed in Japan to promote international business between Korea and Japan?? Have they (the ministry) done their homework and check what kind of treatment JYJ is receiving in these 2 countries??
But, I rejoice for any kind of oppprtunities that JYJ can get for publicity in Japan. Let’s see Avex blocking/threatening THAT.
@na
Agree so much. The urgent & important thing they don’t do – give the verdict.
But doing all sorts of damaging things – Jeju island, Para Game, and this non-sense Kr-JP thing.
Yeah, simply ironic!!!!
I’ll wait until I can see them go to Japan…..
J-fans will take good care of 3 young men!
Do not worry!!!!
OMG!
such a good news for me this morning!
I hope this is not just a press release….
CONGRATULATION‘S to JYJ BEING HONORARY AMBASSADORS,,,PROUD OF JYJ ^_^
Call me sarcastic…appointing them ambassador in 2 countries that deny their existence? Explain Junsu’s incident, Jeju island to me…
Give a guarantee that KBEE won’t do the same to them. Guarantee them won’t get trouble from evil couple SMAvex, and can perform. Otherwise there is no meaning in the title ‘ambassador’.
Don’t use them, don’t use their popularity and their fans. Don’t play with their hearts, their nationalism spirit as Korean and their love for Japanese fans.
@dolphinxiah
I simple hope cjes turn down this improper offer at very wrong time , during this political turmoil era, esp btw Korea & JP.
No one answer to this govt telephone calls in Korea, and this hot pan finally throw to J.Y.J.
I have never see anything much nonsense than this! Only wanting J.Y.J ” being the scapegoat “will be happy for this news annoucement.
@JYJ global listener
You’re right! I haven’t thought of that!
But since this is “for Korean brands”, it is still a positive thing and a positive outcome (in Korea) should be expected.
Yes, the Koreans have been repeatedly using JYJ without giving them justice and fair treatments, let alone due respect and due rewards.
@chsccy1
hello, so glad some point views shared together. But many Korean brands indirectly helped bashing J.Y.J . And it is really no use at this moment. Even Samsung is now heavily under ” attacked” by JP industry. Both for political & trading rivalry cruelty. ( JP helps Apple crash Samsung , JP many micro chips supply to USA)
http://www.japantoday.com/category/politics/view/azumi-cancels-trip-to-south-korea
@JYJ global listener, some of our JYJ3 family are not picking up on the message you are trying to convey; like there is more at stake here for JYJ than just the ongoing blocking. If they become scapegoats with this ambassadorship; their careers and reputations could be damaged. East Asia is becoming a tender box, ready to ignite over island territories. I hope the JYJ fandom in S. Korea, Japan and China is strong enough to separate themselves from ‘politics’ and allow JYJ to precede as ambassadors.
@dolphinxiah & @maryho2323
You’re both so right!
But this is also a BIG SLAP on SM’s face! Yes, ANOTHER BIG SLAP ON SM’s ugly dirty face!
“… the most beloved Korean-Wave star in both Korea and Japan…”, how ironic!
(I’m so happy for JYJ!
)
No its not. You are not getting what @ “JYJ global listener” is trying to say. She’s implying that only an artist who has nothing to loose or only a fool will acept this offer. Because this is like career suicide mission. Mission Impossible IV. All other artists/idols are being well guarded by their management campanies away from this offer because it’s like a pit whole. Apparantly there’s some sort of conflict (economic?) goining on and its not looking good from @ JYJ global listener’s info., It will be better if JYJ decline the offer like the other artists did. Because if it doesn’t go well, they(JYJ) will lose the little market they’ve got in China and what little they’ve got going on in Japan. They’re being served over like sacrifial lambs by Korea. JYJ, at this point in their career, can’t afford to take this risk. But I guess C-Jess think otherwise.
“pit hole” not “pit whole”. TYPOS!
“Don’t use them, don’t use their popularity and their fans. Don’t play with their hearts, their nationalism spirit as Korean and their love for Japanese fans.”
SO FREAKIN TRUE. I hope theres no evil planning when they choose JYJ to be the ambassador. My heart gonna ache like hell again to see all those descrimination happening. Pleaseee…jebal..don’t do anymore hurt on them..my heart can’t take it to see the cruelness.. T.T
your points are very legit. still for me, like i’ve said above, I really wanna look at this as something positive. it’s not that I’m trying to turn a blind eye on the disrespect JYJ has been getting. (I felt like crying out of anger seeing those pics of Junsu in the dark!)
Still, i see this as my dear boys are being acknowledged here and there — that they’re popularity, influence, charms, talents, etc. can be used to benefit both countries. It’s very saddening and disappointing when things like the Jeju incident happened. but from how I’ve come to know the boys, they’re just happy to represent their country and their 2nd home.
This is bigger than that. This is about JYJ being placed in a middle of a war zone, whereby no matter the outcome, JYJ will still be at the losing end(economic market wise). It’s not like they’ll be introduced and broadcasted on tv as doing something good for their country. The only people who’ll get to know about this ambassadorship is us (JYJ fans) and we already know Korea don’t give a da_n about them (pardon the language). It’s a meaningless appointment since their country don’t care cr_p about them. Why kill yourself for your country when your country doesn’t give a fig if you lived or died?
This is not the event that JYJ and Kara one right? The one that the organizer cancelled them?
YES! I truly hope that the Ministry of… is far more powerful than SM or Avex! Show them that their evil powers cannot stop JYJ from being honorary ambassadors! I dare the evils powers to block JYJ’s activities as ambassadors! Fighting!
so it’s true that JYJ will be the ambassadors for 2012 KBEE after all. Although I’m bitter at the way Korea and Japan have treated our boys, they deserve that title. JYJ is a popular brand in both countries, and they do bring much benefits to their homeland. Their worldwide concert in Busan boosted local businesses, and their Membership Week set record in bringing in a big number of tourists, among other things. CJES has updated the appointment ceremony on Oct 17 on their calendar, but I’d like to see JYJ perform in Osaka in Nov. That’s the real deal, and only when it actually happens will I appreciate this event. For now, I’m still skeptical.
I am so proud and happy for the boys. This is wonderful news! CJeS, how is your marketing department? Why don’t you manufacture JYJ coffee cups, T-shirts, and JYJ calendars featuring all three of the boys as well as having each member pose with their own separate calendar? This would be a fantastic way to promote JYJ in all countries and I’m pretty sure all items would sell out. If you established an online web presence, fans from all over the world would most definitely be eager to order these items.
I think they have stuff like that out there already. Through Lote, NII and for their past concerts. The NII stuffs are awesome.
To cjes, now your turn and right to dismiss this offer at last minute.
Use your wisdom.
i wish some one with conscience , let public know how many Korean artists have rejected this offer in “subtle way”.
They’re gonna use them and discard them once more. These shameless people!
Or don’t tell me because we all went on a ragging ranpage on Junsu’s case, they’re trying to mend the fence?
@loveunchanged.
Perhaps so, but they answer us with a bullet ><
seems to me that JYJ will just sow… and SoMebody will enjoy the fruits..
somewhat a good news yet a bad news for me
Reblogged this on JYJ FAN’ANTIC’
I really hope and wish everything will turn out FIND and OK …JYJ take care and FIGHTING
i’m starting to get scared on how exactly the political tension risen up in east asia region. how come other countries presumed japan as if they are the bad guy.. I hope JYJ can bring peace anywhere they go, it’s up to JYJ to accept this or decline.
Can someone explain to me what is the political dispute Korea, Japan and China is currently having? I am not informed about anything political over there.
Also can someone explain to me what happen with Junsu and Jeju island?
@JYJ GL, I m with you on this, is there any way we can pass msg to JJ, Xia on twiter, mayb Junho as he is based in JapAn, surely he can tell how is the situation, Xia’s mum even, Monica of Cjes about the risk the boys will face if they take on this suicide mission. Do u know Korean?
@jyjfan
Appreciate for your supporting opinion.
Actually, cjes style, they won’t listen, then disaster again. I m so sorry .
For over last week we have been rescuing Junsu, pushing S. Korea govt do the urgent important things for J.Y.J & Junsu – lay the verdict, clear the censor.
Now these not dealt with, but open one more bombing zone. Sigh…
do you want a coffee ? i badly need, a dark one.
SALT RUBBED DEEP INTO THEIR WOUNDS!
JYJ is selected honorary Ambassadors to promote HARMONY between two countries that DENY them the right to make a living in the industry that this event is supposed to be promoting. HARMONY! When the court in their own country will not bring an EQUITABLE resolution to DISHARMONY that has plagued JYJs life for 3 years.
Now they must smile show their faces and PRETEND that all this is OKAY because if they say NO they will be accused of being disloyal to their country for rejecting this oh so “great honour” bestowed upon them? Will they perform in OSAKA, Japan or just be used and appointed at a “pseudo” ceremony in Korea????
They have JYJ as we say “over a barrell.” If they’ve agreed to be ambassadors without being allowed to attend or participate in the actual event in Japan in November then they’ve been used again, if they say NO, then they get accused of being disloyal to their motherland.
The question that needs to be asked is….. How were the 2011 KBEE Ambassadors handled?
ANSWER>>>> The girl group SECRET was selected as the KBEE Honorary Ambassadors for 2011. The event was held in France, the appointment was done at the event, and the girls were ALLOWED TO PERFORM and give autographs to fans at the event as the ambassadors for the 2011 KBEE.
If JYJ is not invited to perform in Oska at the 2012 KBEE then they are simply being used and abused by their own country… Yes abused…. South Korea has taken to using, abusing and mocking JYJ…..the FACTS speak to this harsh reality. There is nothing more to say.
@A Friend of JYJ
I can fully understand your anger and logic. Yes, cjes one more bad move.
Even long term fans will leave. This is too ridiculous.
Doing thing for vanity at all wrong direction, all wrong timing.
I may need turn away, body cells can’t afford anymore.
Well, truthfully, why is there an assumption that it’s Cjes that accepted the offer without consulting JYJ. I truly believe that the decision to attend or not is taken by JYJ themselves, not their agency. So then, this is what JYJ wants to do. @A Friend of JYJ What you said is all very true and that’s definitely what I’m feeling right now. @JYJ global listener All this political tension is scary and there’s the definite possibility that this’ll effect JYJ’s careers. But it makes me so sad and angry that politics sgould have anything to do with music or vice versa. I really hope that the JYJ fandom in SK, JP, and CN will be wise and tolerant and understand to separate JYJ and their music from all this nonsense….
To be honest i am not surprise if JYJ get appointed as ambassador for such a things and this is could be a double edge sword for our boys. With the hard situation between korea-Japan-China, our boys really a perfect candidate for being this kind sacrifice…..
God…..please make everything became a good one for JYJ in the end.
please give the blessing for the boys and if later there are something bad happen, please…..please give them and us a strength to face it….
and I am so thankful to God if everything became a good one (amen)
Yeah being fans of JYJ is bad for the heart… but since we love them, we can only trust them and pray for them to have the strenght to face it… sigh….
@miaw
Hello, i understand your thoughts. And very agree with @na ( above),
she said “Oxymoronic to the fullest of its meaning”
Consider in Japan & Korea , J.Y.J have not been treated as visible something to the entertainment society, and throw as the “lowest class, despised being” in the past year.
Unresolved legal disputes plenty on tables…no tv record at para game opening.
Now suddenly give them such honor, only i can imagine is the movie :The Flowers of War
( 13 most despised whores , rescue student virgin girls with their body during JP invasion in Nanking. These long no dignity whores become war heroines. And they feel proud , sacrificed themselves to feed the JP army as comfort women.
And Jaejoong, is going to have FM on this coming Saturday 20/10 at Nanking too.
( nothing offensive, this is the only vivid example best describe the entire interactive relationship now)
This is not the right time for JYJ to promote in Japan. It is suicide mission for JYJ. They will be SACRIFICED if there is any flare up. Political tension is very high now between Japan/Korea and Japan/China. All it needs is for SoMeone to create a little noise to the press and JYJ will be shot down by both Korean patriots and Chinese patriots (we r not talking about JYJ fans here but the general population) They are already banned in Japan, do you want them to lose their Korean and Chinese market too.
If it is really good for the artist, why do you think SM and other artists reject this offer. (SM can makes tons of money from any Japanese goodwill generated). Siwon already got the flakes from the Japanese when he spoke up about the island conflict. Some Korean acts like Kara are questioned about their loyalty. ‘Dr Jin’ and some other shows are being cancelled, victims of this fallout. It will be worse if the Chinese attacked them for promoting in Japan now. Many China, HongKong, Taiwan artistes try to distance themselves from Japan now to avoid Chinese anger.
This is the current political tension between Japan/Korea -conflicts over Dokdo Islands http://edition.cnn.com/2012/08/14/world/asia/south-korea-dokdo-takeshima-islands/index.html
The Japan/China conflicts over Senkaku (Japanese name) and Diaoyu Islands (Chinese name) http://en.wikipedia.org/wiki/Senkaku_Islands_dispute
When Xia was having his fan meet with Japanese fans in Jeju last month, I was quite worried for him. Of course it is not his fault as the fan meet was arranged before the tension started. But I noticed that although the fan meet is for Japanese fans, the room banner is in English. Someone commented that its weird that they have banner in English for Japanese fans. I think the hotel was just playing safe.
WOW ..this is certainly a good news.. ^^
Does this mean that they can finally go to Japan again???
I really hope it will not be this horrible worse case scenario, because our boys deserve a way to break out of their current predicament. I wish the media will just shut up about the Dokko islands and stop asking celebrities what their views are, they are ENTERTAINERS not POLITICIANS…. and I pray that all JYJ fans will separate things too…
ok now I am reading the other thread and got more worried.. X.X I failed to account that for most Koreans, it should be the identity as a Korean comes first, then celebrity… there will always be reporter who will ask that question…. *sad-face*
No matter what, we as their fans should support them. Don’t think all are completely black. Some JP fans still come to Korea to see those boys without thinking about their own safety from angry Koreans. I believe JYJ fans in JP will protect the boys like other international fans do right now (the ban issue).
For JYJ to accept this job, maybe they believe they can do something to both countries in the non political area. I have faith in them. How about you guys, fans of JYJ? It’s a risky move but those boys have faced worst before & still standing because they have us the fans!
It’s a good news with an edgy feelin’. The posibilities as I see it is either: C-jes will cancel everything
in the last minute or #2 The boys think they can bring something good and release these tensions.Aldow why artist should be used for this I got no clue! #3 They were chosen maybe, because what other artist is being loved and has great fanbases in these 3 countries? I think that is the main point in the end, to lose the tensions between the 3 countries since they all love them.Sort of like, convey the message of “we have different opinnions but look we all love these guys.This may mean something” Anyway, after reading all your oppinions I pray that everything will be alright, and if there’s anything going to turn bad…may God be with the boys and us all!
JYJ should reject the nomination, don’t they know now is the critical time among these three countries? I wonder our boys have been told the real situation? China fans sure offend to JYJ if they perform in Japan. Cjes as their agency we expect you to protect their right yet what are trying to do now is to jeopardise them…….really speechless.
Somehow, I think all parties concerned weighed the pros and cons and made a decision. For the life of me, I don’t see JJ, YC, and JS being totally ignorant of what is going on. Perhaps I give them more credit for being able to think for themselves. This is their choice to make, not the fans. Nor do I think C-Jes accepts these appts. without discussing them with the guys.
In any event, good luck guys. Looking forward to having everything turn out well for you.