It has recently come to light that MBC’s Wednesday-Thursday drama series I Miss You is the most successful drama series in keeping its viewers actively engaged.
On January 11, Korea Broadcast Advertising Corporation (Kobaco) reported, “According to the survey of Program Engagement Index (PEI) last month, I Miss You was revealed to have the highest program engagement ratings.”
A day after each series, Kobaco conducts PEI survey online, targeting audience from the ages of 13 to 59. 13,791 people participated in total and the number is translated into a numerical value in order to easily spot the degree of program engagement for each show.
The result says that last year in December, I Miss You gained 132.1 which is the best score in the field of drama series.
However, it could only move up to fourth in overall chart because MBC’s Infinite Challenge was placed at the top with the score of 147.8.