Korean drama contents are gradually gaining international popularity. Hallyu drama stars dominate the Asian market, and Korean dramas are quickly becoming a major export. In the midst of this drama fad are former idol stars who have successfully converted themselves into big-market actors. Former K-Pop Hallyu stars are quickly becoming K-Drama Hallyu stars.
One of the main reasons former idol superstars are popular among casting directors is the fact that they bring with themselves the international market that they dominated as K-Pop stars. JYJ’s Yoochun and FT Island’s Lee Hongki are the prime examples of this. Since they already have a massive international fanbase, their drama appearances also pique the interest of the same fanbase.
Take this for example: SBS Drama “Three Days” was exported at the highest cost ever for a K-Drama to China prior to its release. “Three Days” was sold for a higher sum than “My Love From The Star.”
If that doesn’t shed a light on idol-actors’ popularity, perhaps these examples may show it.