Protect The Boss at No 7
South Korea’s best-known export today is not pickled cabbage.
Instead, it comes in a sleek, pretty package and suits the tastes of people across Asia – especially young women – and increasingly the world.
Move over, kimchi. Come on down, K-pop male idols.
In the past few years, Indonesian teenage girls, like their peers across Asia and increasingly in Europe, have become devoted fans of Hallyu (Korean wave) entertainers such as Choi Si-won of Super Junior, Kim Jaejoong of JYJ (formerly a member of DBSK/TVXQ), SS501’s Kim Hyun-joong and many more.
Back in 2009, the era of Bae Yong-joon with his famous Winter Sonata TV series gave way to protégé Hyun-joong in the role of Yoon Ji-hoo in Boys Before Flowers.
Jaejoong’s Protect the Boss and Si-won’s Poseidon, produced in 2011, have captured the hearts of fans who watch the series however they can – cable TV, video streaming, pirated DVDs or on YouTube.
Asian countries, especially Hong Kong, Taiwan and Japan, have turned out plenty of attractive young entertainers in the past, but these Korean men – stylish, well groomed and well built – fulfill a fantasy for young women of the very handsome boy next door.
According to psychologist Dewi Dewo, moviegoers want to see men who are good-looking but not intimidating.
“Why do sweet-looking boys sell? Because the trend today is for them. Even young stars from the West are cute guys,” she says.
Tati Winarsih, the author of Seoulvivor, a book on K-pop hot spots in Seoul released late November, believes that it’s only natural for everybody to want to see “beautiful creatures”.
“These girls really love those pretty boys because despite their beautiful look, they are still able to show their macho side, their manly character. They aren’t effeminate despite their beauty,” she says, adding that reality shows have helped the stars to reveal their true selves to their fans.
The dramas also sell Korea.
Most of the shows treat viewers to beautiful scenes of Korea’s main tourism sites such as the famous Jeju Island or the landmark N Seoul Tower on Namsan – a major driver of the increasing number of foreign tourists arriving in South Korea.
The dramas also perform wonders in advertising traditional Korean dishes such as kimchi and bibimbap.
Even UN Secretary-General Ban Ki-moon, himself South Korean, has praised the K-pop stars, saying that, thanks to them, “Korea’s status was elevated”.
You can read the entire 3-part article here
Kim Yeonwoo talked about Lee Hyori and Park Yuchun and showed confidence.
Kim Yeonwoo listed the stars that like him on KBS 2TV “Yoo Heeyul’s Sketchbook” that was aired on January 6th.
Kim Yeonwoo said that Park Yuchun sang his song ‘Wind, From Where It Blows’ while playing piano. He continued with confidence, “[Yuchun] must be my fan”
(Parts not pertaining to Yoochun are omitted.)
[T/N: Kim Yeonwoo is a singer, vocal trainer and a music professor. He's well known for his powerful voice. To watch his performance, please visit http://www.youtube.com/watch?v=-IVop2K_0BY]
An endless line is extended this Friday outside of ” Eurocentro”. They are fans of JYJ, a Korean pop group that on March 9th at 8:00pm will have a concert at the theater “Caupolicán” on their first visit to Chile and Latin America. Kids of 10 years old and teen girls from 15 to 25 years old are what you could find in the “Paseo Ahumada”, hoping that the line moved to purchase their ticket, exclusively at the store Anime Center.
Most of the people who were there are fans of JYJ for more than 6 years. Talking with Nacion.cl they say to admire JYJ’s style of music, the harmony of their voices, their personalities and the lyrics of their songs. And also they confess: “The members are very handsome.”
JYJ is a pop group from South Korea comprised of Jaejoong, Yuchun and Junsu, ex-members of the recognized group DONG BANG SHIN KI or simply known as TVXQ, a success in Asia.
KBS conducted a poll among netizens on KBS’s website at the end of last year, a poll that summarized the entertainment industry in 2011. The poll was on four divisions including ‘The Best Idol Star’ that made 2011 sparkle. [T/N: awards in unrelated divisions omitted]
As a result, ‘JYJ’ was selected as The Best Idol Star of 2011. JYJ was chosen to be the award recipient with 58,357 votes. Of course the meaningful award [T/N: Literal translation of ‘award’ is authentication certificate] has to be given to the first place winner! So I contacted JYJ during the holidays. It wasn’t easy to meet with all three members (Kim Jaejoong, Park Yuchun, Kim Junsu) at the same time and give them the award during the holidays. So when the new year came, I contacted them again and ran to Kangnam yesterday. It turned out that there was a photo shoot at a so-and-so studio in NonHyun-Dong in KangNam. Read More →
Please read this to understand the context of Earth Project Kizuna’s apology.
INFORMING WITH RESPECT
Concerning the Nikkei Evening Newspaper’s advertisement of Dec 22 last year, we haven’t reached the final agreement with JYJ’s performing in the “The 1st Anniversary for the Eastern Japan Great Earthquake Charity Party” event up to this date with the Korean person to contect, C-JeS. As a result, the advertisement was issued without C-JeS’s agreement. We sincerely apologize for the matter.
We would proceed with the cancellation with those who have made the applications. We would announce the details of this event in a few days in our official site. We again apologize to have made everyone worry about this matter.
January 7, Heisei 24 (T/N: 2012)
EARTH PROJECT KIZUNA. Executive office
JYJ — “In Heaven”
Released: September 14, 2011
Why We Loved It: For one, anything’s an upgrade from the train wreck that was JYJ’s “Ayy Girl.” Har har. All joking aside, “In Heaven” will perhaps forever be remembered for marking the official return of JYJ to Korea. The MV stars JYJ’s Junsu and label mate actress Song Ji Hyo as star-crossed lovers, who are given a chance to change their fate. Going hand-in-hand with the regretful lyrics of the song, written by Jaejoong himself, the poignant MV aims to teach us what it truly means to love someone. No choreography, no flashy lights, no special effects — no need.
GD&TOP – Knock Out
Girls Generation – The Boys
JYJ – In Heaven
Huh Gak – Hello
B1A4 – Beautiful Target
JOO – Bad Guy
2PM – Hands Up
Big Bang – Love Song
Park Jung Min – Not Alone
2NE1 – Ugly
Despite their scarce appearances on TV, JYJ experienced an explosive level of popularity that continues to expand each day. This is largely due to their influence on social media networks, and so it makes sense that they’re finally opening official Facebook and YouTube accounts!
On January 6th, Jaejoong tweeted a link to their official Facebook page, which already has over 18,000 likes. The page features blurbs of updates in both English and Korean on the boys’ recent activities, such as their concerts in South America and fun daily photos.
They wrote, “JYJ is really glad about opening their official facebook page. They want you guys to be happy when you visit this page! :) Sometimes JYJ members mobile pictures will be released. like this one!!
I look forward to see you guys here VERY OFTEN!! :).”
Read More →
K-Pop is truly spreading across the globe! In addition to BEAST‘s 21-city tour, JYJ recently confirmed that they would be holding concerts in South America – more specifically, Chile and Peru.
This is quite a milestone for not only K-Pop and its fans, but also for the countries that are being visited by the Korean wave. Local media outlets in Chile and Peru have picked upon the news and have been reporting it as top entertainment news since the concerts’ confirmations.
Chilean TV channel “La Tacera” among others introduced the concert by running headlines like “The first Korean artists to hold concerts in South America.” They also included short introductions of JYJ, explaining that they had worked with Kanye West and Rodney Jerkins to develop their global careers.