The Korean pop, or K-Pop, is already close to your place. This musical genre apparently far away has globalized itself these last months towards the European and North-American stages, with international tours and a massive passion on social networks and video sharing sites, where it makes figures “à l’américaine” (T/N: on the American way) thanks to a very active fanbase:(…) or more than 730 k followers on Twitter for KIM JAEJOONG, singer of the group JYJ, considered as one of the most beautiful men of Asia.
+ A fabulous market for Seoul +
The genre also acts as an intermediary for culture and diplomacy: on last February 5th, KIM JAEJOONG was accompanying the South Korean President Lee Myung Bak to Turkey for a meeting with the local fans, in order to promote Korean culture and cultural exchange [between Korea and Turkey]. The tickets were gone in 30 minutes. The President slipped away with a joke (“It is Jaejoong, the real star”) to let his guest exchange with his fans.
(Parts unrelated to Jaejoong or JYJ are ommited)