Thousands of fans sing to JYJ in Barcelona while waiting the beginning of the show
October 29th, Barcelona city welcomed on its Mediterranean beaches a new kind of guest. The Korean pop group, JYJ, began its Worldwide Tour 2011 in the historical Patio del Pueblo Español, with the attendance of more than 3,000 fans from all Europe. This high voltage event was the first in Europe held by this trio, and is also the first in the Korean music industry. While the SM Town Live in Paris held in June made K-pop shows known in Europe, JYJ concert in Spain is the first occasion that representative artistes in Korea perform in a solo concert in Europe.
“¡JYJ, I love you!” was the unanimous exclamation of the excited fans, some of which proceeded from far sites like Rumania and Finland, and a lot more that have camped all night to get place. Although fewer in number than the 80,000 that packed the JYJ concert in Japan later this month, an heterogeneous audience that waved Korean flags and sang Korean were the vibrant testament of the European fandom. With the new acrobatic choreography of the popular Spanish dancer Rafa Méndez, the two hours show mixed Spanish and Korean talent. In Spain, the increasing presence of K-pop can be attributed to the active participation of an Internet community, as well to the attraction that pursues the J-pop. The director of the Korean Cultural Center in Spain, Jang Jin-sang, considers that about 2,000 fans are follower of K-pop in this country, most of which participates in fansites of various Korean artistes. Even though other countries fans surpass Spain in number, Jang stood out the great loyalty and cohesion of Spain fans, which competes with the loyalty of other countries fans. The origin of K-pop fandom in Spain as in other countries dates back to the popularity of Japanese pop music. As BoA and TVXQ performances were gaining popularity in Japan, Japanese music fans became interested in Korean music, in addition to YouTube and other Internet sites offering a lot of videos and opportunities to participate in this growing trend. The K-pop, with its dance and rhythms truly attracts the European youth. Jang said that while the distribution of content such as Korean dramas still is not much due to the need for dubbing, K-pop has the potential to spread faster in Spain and the European region. The next stop for JYJ was the Tempodrom Berlin, where the group presented on November 6. Tickets for the event in this venue that has 3,000 seats were sold the first day of sale.
Raúl Bautista Gutiérrez Redactor de Korea.net