Supermarket Support for <Missing You> started from November 15th to December 14th
We’ve always said that we want Yoochun to see Chinese Chunsas’ love, so after knowing Yoochun’s participation in “Missing You” we had began to consider various possibilities, hoping to help advertise Yoochun’s new drama and show his international influence.
In the end, we decided to aim for the population in control of the tv remotes – the housewives, and the location where they frequent – supermarkets. As the filming schedule rapidly unfolds and comparing different methods’ costs as well as effectiveness, we settled on support through supermarket shopping carts.
Based on our budget, we chose the largest supermarket in Korea, Emart, and placed the advertisement at the three locations (Seongsu, Yeongdeungpo, and Cheonggyecheon) with the biggest traffic in the Seoul area.
We placed 390 carts total in the three stores (the contracted amount was 380, but the contractor provided 10 extra for free, thus we placed 130 carts in each store, totaling to 390 in the end). The advertisement period will be from 11/15/1012 to 12/14/2012.
Below are the design of the ads and the actual photos of the carts:
Lee Soo Yeon (played by Yoon Eun Hye) returns to ‘I Miss You’ as Zoe, leaving behind the painful memories of Lee Soo Yeon, the daughter of a murderer.
On November 19th, some of the still cuts from MBC Wed/Thu drama ‘I Miss You’ have been revealed as well as the preview clips on the official homepage.
Yoo Eun Hye returned as the confident designer Zoe, and the hurt and abused young Lee Soo Yeon (played by Kim So Hyun) is nowhere to be found.
The preview also revealed the first meeting between Park Yoochun and Yoo Seung Ho as the adult Han Jung Woo and Kang Hyun Joon, exponentially increasing the viewer curiosity.
MBC’s “I Miss You” finally signaled the real appearance of Park Yoochun, who transforms into a charismatic homicide detective.
On the Wednesday episode of “I Miss You,” Jung Woo (Yeo Jin Goo) and his family tries to find the missing Soo Yeon (Kim So Hyun). Though the criminals who kidnapped her tell them falsely that they killed her, Soo Yeon had barely survived thanks to the help of Hyung Joon (Ahn Do Kyu).
Jung Woo confirms that she is alive through a fortuitous phone call and goes to find the detective and tries to beg for him to keep looking by kneeling in front of him and that’s where Park Yoochun’s appearance overlapped.
14 years later, Park Yoochun appears as the detective Jung Woo, with the nickname “crazy rabbit,” which indicates just how seriously he takes his work.
“I Miss You” is continuing amongst very positive reviews about the direction and the acting. Next week’s episodes will continue with the adult actors Park Yoochun, Yoon Eun Hye, and Yoo Seung Ho.
Shared by: JYJ3
Shared by: JYJ3