As signs of reconciliation between SM Entertainment (SM) and Mnet are appearing, speculations are arising as to whether JYJ, who have only recently begun promoting, will have less space to advance with their activities.
It was the first time in nine months when a song from a SM artist showed up on Mnet.com when U-Know Yunho and Choikang Changmin, from the newly revamped two-membered TVXQ, released their new song “Why” on the 3rd (of January). SM and MNet have been locked in a rocky* feud with one another in the past, eventually leading to a two year absence of SM artists from performing at MAMA, which Mnet hosts.
It is because of this reason that the newly released single from TVXQ is seen as steppingstone to reconciliation between the two parties, further raising speculations as to whether Girls Generation, SHINee, Super Junior and other SM artists will make future appearances on Mnet Countdown.
These recent developments between SM and Mnet are raising the possibilities of complicating JYJ’s future activities. Regardless of SM’s intentions in their actions, it is possible that their reconciliation with Mnet can make JYJ the victims*. It’s curious to see which decision Mnet, a giant in cable music programs, will make.
As of now, JYJ are not allowed to be on public music programs due to their situation with SM. The only exception to this so far has been their performance at the KBS Drama Awards where they sang a song from the Sungkyunkwan Scandal OST, in which Park Yoochun acted in.
An interested person from a music agency explained: “From SM’s stance, they are in a position where they can kill two birds with one stone. Releasing TVXQ’s song in Mnet Media can broaden the activities of their artists while simultaneously limiting a portion of JYJ’s activities.”