In fact, the epithet ‘idol’ is a double-edged sword. To someone, it could be a real ‘idol’, but to someone, it could be a subject to prejudice. The idol fever that swept the whole world traces back to the 80s. On August 1st 1981, the pop music world changed as a lot of idols with fine appearances started to pour out when MTV, a station that airs music videos for 24 hours, was founded. Of course they each had star qualities and singing abilities, but it was true that somehow their appearance attraced more attention. This kind of prejudice is still valid. In many cases, for an idol, people expect a lower level of musical ability. However, as a lot of talented idols showed up, the twisted attitude is slowly disappearing, and ‘TVXQ’ is one of the artists who contributed largely to this situation. All of the members produced high quality, classy music. Eventually they gripped the whole Asian markets, and also guided the idol groups to the right path. In a bigger picture, they created a new methodology for singers to benchmark.
Their fans must have been more sorry for what had happened to them because of these reasons(he’s talking about the lawsuit). JYJ is still the most talented among idol groups in existence. This is becuase the collaboration of Jaejoong, Junsu, and Yoochun, who possesses singing, performance, and entertaining ablilities, is on the basis. They could target the worldwide market with their first album [The Beginning] because they were confident of their abilities. Isn’t it proved that their possiblities to compete in the American market was confirmed, as the best hiphop producer Kanye West lent his voice without hesitation? There are three points to focus on [In Heaven], released in this kind of situation, when even spatial constraints are collapsing. Whether a Korean album-not an English one to target the worldwide market-can appeal as a hit keywod, if they can compete with only their music without enough appearance on TV, and if the music is good enough to cover three members’ singing ability. When you listen to all the songs of [In Heaven], you’ll get an answer of these three points easier than you thought.
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