LOTTE Duty Free shop created a joyful meeting between hallyu stars JYJ (Kim Jaejoong, Park Yoochun, and Kim Junsu) and their Japanese fans.
On Janurary 14th at the Dom Art Hall, JYJ held a fanmeeting entitled “2012 LOTTE DFS JYJ in STAR AVENUE”.
Despite the cold weather more than 2,000 fans from all across Japan traveled to Korea to attend this fanmeeting.
‘Enter-tour-ment Marketing” is a tourism business created by LOTTE Duty Free. It combines the words “Tour” and “Entertainment” and serves to hold fanmeets and concerts by Hallyu stars in Korea as a strategy to attract foreign fans to come visit.
A PR representative for LOTTE, Kim Ju-Nam, stated “Enter-tour-ment Marketing is a business in which we create a greater image of Korea in the minds of foreigners by showcasing Hallyu stars. In this way we can help stimulate the travel industry by means of shopping, lodging, and various other tourism activities. 2,000 fans came for this JYJ fanmeeting alone. With the upcoming fanmeetings from Kim Hyun Joong, Jang Geun Suk, and Big Bang, we are expecting a total of 7,000 Japanese fans to visit.”
This fanmeeting, which was held on the 14th, began with a showing of the JYJ LOTTE Duty Free promotional video “So I’m Loving You” and was then followed by a talk show, a mini concert, and letters of thanks. JYJ performed their songs, including “Get Out” and “In Heaven”, and their flawless choreography drew many cheers from the passionate crowd.
Additionally, there were many special events such as a Lucky Draw in which JYJ gave away personal goods such as sweaters and jewelry. This draw was done by selecting a seat number from the audience. The selected fan would go straight to the stage to receive the items as well as take a commemorative picture [with the JYJ member]. Also during the talk show portion of the event, a surprise birthday party was held for members Kim Junsu (who’s birthday is on January 1st) and Kim Jaejoong (January 26th).
The 3-hour-long fanmeeting then concluded with JYJ’s thank you letters. The JYJ members read these letters personally as a thanks to their fans who came to Korea for them.