We want to see JYJ [2012.02.13 No.897]
[Culture] CGV abruptly canceled the screening of JYJ’s daily documentary <The Day> …
Still have to read SM’s countenance despite risk of legal dispute?
This time too, JYJ couldn’t come back. On 29 Jan, JYJ’s management company C-JeS Entertainment announced, “CGV has noticed the cancellation of the screening of JYJ’s daily documentary <The Day>.” It happened only 10 days after the contract between C-JeS and CJ has been sealed. C-JeS stated, “CGV suddenly notified us about the cancellation via phone call. Even though we have suggested them several times to modify the contract and said that we would agree to other conditions, we eventually received a cancellation notice.” C-JeS has filed a complaint to the FTC and the Anti-Corruption & Civil Rights Commission. What is the reason that made CGV of CJ terminate the contract despite risk of legal dispute?
‘External pressure’ toward a certain idol movie
CJ and CGV’s official answer is that “there was a problem in the contract process, which was belatedly found out. Both sides have tried to find an agreement but failed.” Kim Taehee-ssi of CGV’s PR team said, “Before deciding the screening, CGV hasn’t seen that documentary even once. CGV’s related team didn’t also properly follow the reporting procedures.” CG also informed C-Jes about the ‘problem of contract process’, such as, “exchange of emails relating to the screening between both sides without seeing the documentary, press release without prior confirmation about the final screening scale, contract sealing without going through internal reporting procedures,” etc. Nevertheless, C-JeS stated, “On 21 Jan, CGV backed out of the contract, saying that ‘the contract wasn’t delivered through the proper channel’. We already said that they could see the documentary at anytime and suggested to postpone the opening day so that they could have internal preview, but they kept insisting on the cancellation.” If what C-JeS said is true, we should focus more on ‘CGV’s internal problems’.
C-JeS and CGV have entered into a contract process in early January. At that time, CGV told C-JeS, “The contract must be verified by a legal team that has also verified the contents of other idols’ movie.” It seemed that they were preparing for the premiere like they have done for the screening of Big Bang or Super Juniors’ movie. However, after various media reported this theatrical release on 18 Jan, the atmosphere has changed. Lee Jae-Eun, Director of Public Relations of C-JeS said, “On 19 Jan, the person in charge of CGV told us, “After the press release, an issue was raised by CJ E&M. We’ll try to defend to get the final decision from CGV Director and proceed as originally planned.” Outwardly, it looks like a simple non-fulfillment of contract from CGV but actually, in evidence, there was external pressure preventing the screening.”
CGV’s PR team denied, “CJ E&M and CGV are entirely independent companies. SM Entertainment putting pressure on CGV through CJ E&M is nonsense talk.” However, to sum up the situation, CJ E&M only knew about the screening of JYJ’s documentary after the press release, they complained to CGV, which was taken as a strong-enough sign of the cancellation. Even in the conversion between the persons in charge of 2 companies on 19 Jan, the expression of “There was a tackle from CJ E&M” was shown. After the news came out, people said, “CJ E&M is reading SM’s countenance for fear of losing all of SM’s sound sources (T/N: business).”
CJ E&M is the company responsible for business in broadcast-cinema-music of CJ Entertainment. By the third quarter of 2011, the cable channel owned by CJ E&M such as tvN and Mnet ranked #1 in market share. Even so, it’s pretty well-known that such a [successful] CJ E&M has considerably benefited from the recovery of relationship with SM Entertainment. After CJ E&M made TVXQ’s members Hero Jaejoong, Xiah Junsu, Micky Yoochun, who were in legal dispute with SM Entertainment, stand on the stage of ‘Mnet Asian Music Awards’ in 2009, SM Entertainment refused to let their affiliated artists appear at the awards, saying that the fairness in ranking and the paid voting were questionable. In 2011, regarding SM’s artists such as Super Junior, SNSD receiving awards on stage, there was a rumor that it had been thanks to the positive attitude of CJ E&M for the sake of reconciliation. The co-production of the documentary of SM’s artists by CJ Entertainment and SM seems not unrelated to this reconciliation atmosphere. The documentary called <I am: SM Town Live World Tour in Madison Square Garden>, which aimed to be released in the first half of this year, tells the real story of the performances and daily lives of about 32 SM Entertainment artists at New York’s ‘SM TOWN Live’ concert. It seems that SNSD, Super Junior as well as 2 TVXQ’s members will also appear. An official of CJ E&M who doesn’t want to reveal his or her name said, “The production cost is expected to be up to billions of won in order to mobilize the best sound and camera equipment. The profit acquired from big idol’s contents is also profit but so much has been said within the group (CJ) about this being a gift for SM Entertainment for the sake of reconciliation.”
“A thing that was already determined ”
Regarding the fact that 2 TVXQ’s members appear in a large-scale documentary and that JYJ’s daily documentary can’t be screened, JYJ reacted as though it’s ‘an already determined thing’. C-JeS stated on their behalf, “When we came out of the so-called nest SM, we knew that we wouldn’t even be able to sing. We’re happy even if we can only stand on international stage.” <The Day> has been once abruptly canceled the broadcast on QTV last year. The documentary movie that was expected to be screened this time is an additionally re-edited version.
What kind of content this documentary <The Day>, which release was rejected several times, filled with? It shows the image of young people in their 20s experiencing their first holiday and their ordinary daily life after breaking out of the idol’s life created by an Entertainment Company. At the end of the documentary, the members ask, “Are you happy now? I am so happy right now. I wake up in the morning and until night, I can do whatever I want to do. This daily life is amazing.”
Reporter Nam Eunjoo email@example.com