Survey finds most see same show again and again
Ever wondered why the hottest stars in the musical scene are all men? Or who are the people raging frantic ticket wars for some shows, often leading online reservation systems to crash immediately after sales begin?
A new survey offers some clues.
The poll, conducted last month by Interpark, a leading ticket reservation site for musicals, on behalf of The Herald Business, a sister paper of The Korea Herald, found that only 12.6 percent of the nearly 3,000 musical fans who responded watch a show just once.
The rest ― 87 percent ― said they would watch a show twice or more, if they like it. The number of times they return to see it varies widely: 50 percent of the respondents said 2-5 times, followed by 6-10 times (16.7 percent), 11-15 times (8.5 percent), more than 20 times (7.6 percent) and 16-20 times (4.3 percent).