JYJ3’s Note: KOTRA (Korea Trade-Investment Promotion Agency) is a state-funded trade and investment promotion organization operated by the Government of South Korea. KOTRA was established in 1962 as a national trade promotion organization. Since then, it has facilitated Korea’s rapid export-led economic development through various trade promotion activities such as overseas market surveys and business matchmaking
“Korean Wave Status and Strategic Analysis of leverage Business opportunities in Vietnam”
Korean Wave: K-pop, dramas, films, fashion, food.
Korean dramas and K-pop are considered as the most influential content in Vietnam.
K-pop is mainly popular among vietnamese teens, including the high school and college students.
Young, attractive and stylish looks of korean idols create an unique appeal, captivating the vietnamese young people. Friendly appearance and manners of asians also are one of the positive factors for K-pop Stars.
According to the results of selection for the best Foreign Star in 2013, Channel 14 released in January 2014 the following information:
– JYJ & TVXQ as the best K-pop male group (JYJ3’s Note: IAG Roadshow in Vietnam)
– Kim Jaejoong (JYJ) as the most successful solo male artist (JYJ3’s Note: Kim Jaejoong released I/Y Mini-Album and “”WWW” 1st Album in 2013)
– SNSD ad the Best K-pop girl group
– IU as the most successful solo female artist
Like in other countries K-pop groups popularity is being secured by FanClubs and FanSites in Vietnam. The Most enthusiatics fanclubs belongs to SNSD, BigBang, Super Junior, JYJ, 2ne1 and EXO.