The Star Malaysia: Check out this fashion label designed by a Hallyu star
BY BERVIN CHEONG
You’ve probably seen K-pop stars on stage driving fans wild with their easy swagger and cool confidence. Well, a large part of the appeal comes from the way they dress.
South Korean fashion label Moldir carries a wide range of trendy apparels and accessories, which reflect a youthful, exuberant energy.
Moldir opened its first flagship store in Seoul in 2014. Ever since then, it has wowed customers with collections that are timeless but with just the right amount of edge.
Have your doubts about Moldir? Then know this – South Korean superstar Kim Jae-joong is the label’s art director. If that doesn’t work in lending it K-pop cred, nothing will.
Jaejoong lends his creative vision to Moldir’s design aesthetic.
“In a flawless production, whether in music or acting, fashion is something that can’t be left out. Through the designs, I try to show the sensibility I have developed through my experiences,” he stated in a 2015 interview.
“What I consider most important is the material. To create a design that is not just instant fashion with a short-term, consumptive feel, high-quality materials must be used, which is why I care about every single little detail.”
Popularly known as Jaejoong, he’s also a member of the pop group JYJ and a songwriter and actor.