WHO IS JYJ?
JYJ is comprised of three members from South Korea: Kim Jaejoong, Park Yuchun and Kim Junsu. Their group name is taken from the first letters of each member’s names. JYJ was originally from the boyband TVXQ/DBSK/Tohoshinki (Gods from the East) which was formed in 2003 in Korea.
Korean Entertainment Agency: C-jes Entertainment
2010: Debut as JYJ, Japan tour and The Beginning
The three-member group was announced in April 2010 by Rhythm Zone, a sub-label of Avex. The group performed two rounds of lives: the four-day Thanksgiving Live in Dome concerts at Osaka Dome and Tokyo Dome in June, and performances at the nationwide a-nation tour throughout August. The group’s debut release, The…, was released in September 2010, and debuted at number one on Oricon albums charts with 140,000 copies sold in the first week. The DVD for their Thanksgiving Live in Dome concerts sold 116,000 copies the first week after being released. Both the album and DVD debuted at № 1 on Oricon’s DVD and album chart in the same week.
In September 2010, Avex Entertainment announced plans to suspend all of JYJ’s Japanese activities. Avex claimed this stemmed from issues the label had with the president of the group’s Korean management, C-JeS Entertainment. JYJ stated it was a conflict over new terms demanded by Avex in contract renegotiation.
The group released their English-language global debut album under Warner Music Asia, The Beginning, on October 12, with the Kanye West-produced single “Ayyy Girl” as lead track. Two weeks before the release of the album, 500,000 copies of The Beginning had been pre-ordered and pre-sales for the 99,999 copies of the special edition of the album reached 400,000 requests. JYJ promoted the new album via a worldwide showcase tour throughout October and November with dates in South Korea, Southeast Asia and the United States. On November 27 and 28, they launched JYJ Worldwide Concert in Seoul, a two-day concert that was held at Seoul’sJamsil Olympic Stadium with a total seating of 100,000 (50,000 for each show). It was directed by well-known concert producer Jeri Slaughter.
In spite of a ban in the Entertainment Departments of South Korea’s three main terrestrial broadcasters, JYJ had their first public broadcast performance on December 31, 2010, at the 2010 KBS Drama Awards. They sang 찾았다 “Found You” – a ballad track from the drama Sungkyunkwan Scandal which starred member Yoochun.
2011: In Heaven, first Worldwide Tour
JYJ released their Korean EP, Their Rooms “Our Story” on January 25, 2011 in the format of a “music essay.” Despite the majority of sales being counted in the books rather than CD category, the album sold well enough to chart on Hanteo.
In the spring of 2011, JYJ launched their first Worldwide Tour as a group with concerts held in Thailand, Taiwan, China, Canada, and the United States. In addition, JYJ held two rounds of a special charity concert in Tokyo to benefit those affected by theTōhoku Earthquake. They also held two special encore concert performances in South Korea: one in Busan and the other in Gwangju.
In September, JYJ released their first Korean studio album entitled In Heaven. There were over 300,000 pre-orders on the first day of advance sales alone. The album sold 165,000 copies within 3 days of being released and reached 220,000 copies sales in October according to Gaon Chart.
JYJ held their “Unforgettable Live Concert in Japan” on October 15 and October 16 with over 84,000 in attendance. They were praised for the choice to hold these concerts in Ibaraki Prefecture, a region hit hard economically by the earthquake.
JYJ extended their World Tour by adding performance dates in Barcelona, Spain on October 29 and in Berlin, Germany on November 6. Rafa Mendez directed the choreography and stage set-up of their European concerts. Also, JYJ was invited to appear at the Salon Del Manga convention earlier on the day before the start their Barcelona concert.
JYJ released Come On Over, a DVD documentary about the 3 members’ private lives, at the end of 2011. The footage was filmed from late December 2010 to February 2011, following each individual member’s lives for a number of days. Some scenes included: a birthday party, a snowboarding venture, the rehearsal for a musical, and behind-the-scenes look of one of JYJ’s fanmeets for their endorsements.
2012-present: Documentary film and fan events
In January 2012, C-JeS announced two more concert dates, with Santiago, Chile being March 9 and Lima, Peru March 11. Their South American leg would be the final stop for JYJ’s first Worldwide Tour.
On February 23, JYJ released a 90-minute film titled The Day. It is a documentary film featuring their daily lives and dreams and will be shown at Lotte Cinema‘s 17 major chain theaters across the country.
Starting on June 28, JYJ held the first ever large-scale international fan fair for K-Pop in South Korea. This event was something the group put together specifically for the fans, and was opened for 4 days—starting from June 28 to July 1—at SETEC (Seoul Trade Exhibition & Conventions) at Hak Yeo Ul station. This membership week included photographic and video-based exhibitions of the band, as well as two sets of fan meetings that invited over 15,000 Korean fans and 7,000 Japanese fans, a total of over 22,000 people. Because of such great economic effects for the South Korea, from the success of a huge amount of incoming foreigners for just one event, JYJ’s representative C-JeS Entertainment announced that this Membership Week event will be held annually.
In August 2012, JYJ released Mahalo, a premiere collection photobook with over 200 pages taken in December 2011 on their trip in Hawaii.
LAWSUIT AGAINST SM Entertainment
In mid-2009, Jaejoong, Yoochun and Junsu filed a lawsuit against SM Entertainment, arguing that the 13-year length and structure of their exclusive contracts as well as the terms of profit distribution were unilaterally disadvantageous towards the artists and should be invalidated. The Seoul Central District Court in October 2009 ruled in their favor affirming their right to independently engage in entertainment activities and granted them injunction suspending the SM contracts; its ruling emphatically pointed out it was a “subjugating contract” with terms that are grossly incompatible with Korean labor and contract law. The three members of JYJ continued their activities in Japan for over half a year after the filing of the injunction until their Japanese agency, Avex, announced a group hiatus in early 2010.
On 17 February 2011, the Seoul Central District Court dismissed SM Entertainment’s injunction against the three members, filed in April 2010 for damage compensation. In September 2012, the final decision on the case was postponed indefinitely, by Seoul Central District Court for mediation under the justice department.
On 28 November 2012, during a voluntary arbitration at the Seoul Central District Court, SM Entertainment and JYJ have reached a mutual agreement to terminate all contracts between the two parties and not to interfere with each other’s activities in the future. Thus concluding the three years and four months exclusive contract lawsuit
PHILANTROPY AND PUBLIC SERVICE WORK
In August 2011, JYJ were appointed Goodwill Ambassadors for the United Nations agency UNAIDS. JYJ and UNAIDS launched a social media awareness campaign to combat HIV/AIDS discrimination via Twitter using the hashtag #LoveAlways.
In November and December 2011, JYJ spearheaded their “Mango Tree Project” working with World Vision andELLE Korea to gift “mango trees of hope to children” in South Sudan. JYJ with labelmates Park Yoohwan and Song Jihyo recorded Korean, Japanese, and English videos discussing the project to raise awareness and to encourage donations with the goal of planting 20,000 mango trees ahead of Christmas in South Sudan. The mango trees symbolize hope and provide food and a sheltered meeting spot which can serve as classrooms for children.
JYJ commemorated their inaugural group tour, The Beginning Showcase World Tour 2010 by donating the profits from the Seoul showcase to World Vision International. The proceeds were taken from the opening two performances at the 11,000 seat Hwaseong Tiger Dome at Korea University which sold out in 15 minutes.
Immediately after the 2011 Tōhoku earthquake and tsunami, JYJ donated ₩600,000,000 to World Vision Japan fulfilling the organization’s entire fundraising goal. JYJ articulated that they wanted to give support and encouragement to Japan in return for all the love and support their Japanese fans have given them over the years; they expressed their hope that their act of giving would encourage others to do so as well. JYJ also held two rounds of charity concert in Tokyo on June 7, 2011 to benefit those affected by the natural disaster.
After the 2011 Thailand floods, JYJ donated ₩200,000,000 in November 2011 to World Vision, matching and doubling the organization’s fundraising goal for flood relief in Thailand, for the purpose of dispensing emergency food aid, water treatment, mosquito nets and other daily necessities. Similar to their response to the Tōhoku Earthquake, JYJ sent videos and messages of support to their Thai fans as well.
JYJ has been active as honorary ambassadors of various government-run projects as the ‘faces of Korea.’ Along with Kim Yu-na, Park Ji Sung, Park Tae-Hwan, and Edward Kwon, they were appointed to promote the 2010 G-20 Seoul summit.
JYJ was appointed as Goodwill Ambassadors for World OKTA (World Overseas Korean Trader’s Association), the largest association of overseas-based Korean business leaders, with President Lee Myung Bak present at the ceremony. They were also appointed as Honorary Ambassadors for Jeju Island‘s campaign to be designated one of the New 7 Wonders of the World.
They were also the face of the “2011 Protecting Personal Identity Information Campaign” launched by Korea Communication Commission and the Korea Internet & Security Agency which was aggressively promoted on print, radio, television, and cinema ads. They were outreach ambassadors for the Korean Ministry of Education, Science, and Technology in their efforts at improving online youth culture and “creating schools without violence and [purposeful/bullying] exclusion.”
JYJ performed at the first annual Asian Dream Cup organized by Manchester United midfielder Park Ji-sung‘s JS Foundation using their widespread popularity in Asia to help publicize the event. The proceeds of the charity match were donated to help sport development and support youth players in Vietnam as the JS foundation is seeking to expand its youth football development program and support cultural exchanges for football players around Asia. As a part of this event, JYJ also participated in the one day soccer clinic with young Vietnamese athletes and 15 other star Korean and Japanese footballers. JYJ’s Kim Junsu, a soccer enthusiast and captain of the South Korean entertainers soccer club “FC Men”, played in the match as well.
On February 2012, JYJ was appointed as honorary ambassadors for the 2012 Nuclear Security Summit. The welcoming ceremony was attended by prime minister Kim Hwang Sik, fellow ambassadors Lena Park, child actors Jin Ji Hee and Wang Suk Hyun.
The event was held in honor of the 748 volunteers who will be aiding in the successful launch of the Nuclear Security Summit, which will be held in South Korea for two days on March 26 and 27.
- Lotte Duty Free
- Nature Republic
- Penzal Q
- Nintendo’s Mario Kart 7
- October 2012/3: Tony Moly – skincare brand, Asia spokenmodels (excludes Japan) with television commercials and print ads.