In 2011, most of the world’s news spread quickly across the globe thorough various Social Networking Sites.
Those who could not find an outlet to voice their opinions also utilized SNS to express their thoughts and at times, changed the world. These same social networking sites became a gateway of communication between JYJ and their fans.
The three JYJ members Kim Jaejoong, Park Yoochun, and Kim Junsu were once members of the greatest idol group, TVXQ under SM Entertainment but publicly revealed their unfair contracts and became independent.
The three members were once part of the wildly popular group, but suddenly became distant from their fans once creating JYJ. There really was no way for them to properly communicate with their fans.
They desperately needed to build a bridge in order to be able to reach their fans, and SNS became the obvious answer. After leaving TVXQ in July of 2009, JYJ publicly released two albums but it was not easy for the public to have access to their music or their performances.
Due to reasons unknown, the boys are unable to publicly perform on television programs or cable channels. Despite this, the boys sold over 320,000 copies of their two albums released in 2010 and 2011, proving that their fame knows no bounds and fans still highly support their career.