The quality of successful OSTs… Mesmerizing voice, you know who sings it the moment you hear it.
Nowadays the connection between OST and drama production is inseparable. Exactly what qualities do the popular OSTs have to gain public interest?
The most important element in the popularity of an OST is the singer’s voice. People love a charismatic voice that can magnify the character’s emotions and make audience become more immersed in the story.
There are also cases where an OST gains public interest because it is loved by the actors. ‘Scent of a Woman’ Kim Sun-Ah and ‘The Fugitive of Joseon’ Song Ji-Hyo have used soundtracks sung by Kim Junsu as their call-waiting tones. In addition, Kim Junsu’s heartfelt vocals gained full-hearted support from female audience in their 20s~40s and also contributed towards the ratings of the drama(s).
Kim Junsu’s agency C-JeS Entertainment commented, “The viewership of the drama(s) increases following the release of Kim Junsu’s OST(s), the talk among officials is that it’s good luck.”
Note: parts unrelated to Junsu were omitted.