Lesser-known singers finding success through popular TV drama series
From left: a still from the drama “One More Happy Ending” on MBC; “Cheese in the Trap” starring Park Hae-jin on tvN; and singer Kim Jun-su, who sang one of the original soundtrack songs for “Six Flying Dragons” on SBS. [MBC, tvn, C-JES ENTERTAINMENT]
In the fast-changing music scene, songs tend to disappear from the charts within days of release. Even top-ranked songs are subject to this same fate.
But Lee Juck’s song “Don’t Worry” from the soundtrack of hit drama series “Reply 1988” lost its No. 2 spot on the chart of music streaming service Genie Music only recently, after being released in November. This impressive feat is turning heads in the music industry, and it underlines the importance of original soundtracks.
In place of hard-copy albums, the Korean music industry has shifted to online streaming. Instead of releasing a bunch of songs at once, artists now release tracks one by one with significant intervals in-between.
Now, the makers of drama soundtracks are applying this technique to their own businesses.
According to Genie Music, last year about 90 drama series released their original soundtrack songs one at a time instead of all at once.
The ongoing 50-episode series “Six Flying Dragons” on SBS has released six tracks so far over the course of 39 episodes.
Typically, programs first play the songs during major scenes, and then the artists and their agencies send out press releases to promote the songs.
CJ E&M, a leading entertainment company which owns several TV channels including tvN, said that young listeners tend to stream songs, making it more attractive to release songs one by one.
Another trend in original soundtracks songs is seeking out rare and unique voices, because with many drama series being produced each year it is difficult to nab the most popular singers.
For this reason, producers are actively looking for relatively less renowned singers, or indie musicians, to perform songs.
Lee Joon-sang, the head of Chili Music, which produces soundtracks, said contributing to original soundtracks “is considered an opportunity for indie musicians to vindicate their musical prowess”.
Lee’s company is in charge of producing the original soundtrack for the drama series “One More Happy Ending” on MBC.
BY HAN EUN-HWA
C-Jes Instagram Update:
[PHOTO] 그분이 오셨습니다!
우리라는 시간이 흐른다- ㅎ
#김준수 #변요한 #육룡이나르샤_이어준_인연 #땅새 #사랑_1인자 #너라는시간이흐른다 #멋진_두사람 #바쁜_촬영_일정에도 #세종문화회관 #드라큘라 #관람오신_의리 #카톡_친구 #하트_! #씨제스타그램
Time flows by since it’s us- ㅎ
#KimJunsu #ByunYohan #connection_linking_to_Six_Flying_Dragons #DdangSae(T/N: Birth name of Byun Yohan’s character, Yi Bang-ji) #beloved_ace #Time_Flows_By_Since_It’s_You #two_cool_people #despite_on_a_busy_shooting_schedule #SejongCulturalCenter #Dracula #loyalty_in_coming_to_watch #KakaoTalk_friend #HEART_!
Byun Yohan’s Instagram Update:
[PHOTO] 뮤지컬 드라큘라. 충격과 공포. 고마워요. 준수씨. 새해 선물 잘 받았슴돠🙏둘이 합쳐 태극기.🇰🇷
Musical Dracula. Shock and awe. Thank you. Junsu-ssi. Will accept the New Year gift well🙏 Two of us are the national flag of Korea combined.🇰🇷
The national flag of Koreaㅋㅋ Ah, it’s (our) patriotism for the New Year
Kim Junsu of JYJ has revealed the official MV for his ‘Six Flying Dragons’ OST titled ‘Passing Time’ on November 11th, which was first played when Ddang Sae (Byun Yo Han) and Yeon Hee (Jung Yumi) had their first reunion after a long while.
C-jES Entertainment said, “We believe that the full release of ‘Passing Time’ by Kim Junsu on November 11th, will find much popularity among viewers and fans.”
‘Passing Time’ is the theme song for Ddang Sae and Yeon Hee who were in love with each other as kids, but were horrificly separated due to an unfortunate incident. As they tearfully parted after their reunion, happy scenes from their childhood start filtering in their minds.
This song immediately topped real-time charts after it was released, with viewers of the drama responding greatly to it. Kim Junsu’s soothing voice and the heartfelt melody of the song, added even more weight to the tragic romance of Ddang Sae and Yeon Hee who can’t be together for now due to circumstances, and left viewers with much regrets.
The song distributor CJ E&M expressed, “Kim Junsu is definitely a king when it comes to drama OSTs. His OSTs have always draw much interest from fans, and this one will definitely be at the top of the OSTs that he have done in his career thus far.”